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March 2, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer... 03/02/2010

Mergers & Acquisitions Funded With Less Cash

A couple of decades ago in 1977, a big percentage (77%) of U.S. mergers & acquisitions were funded solely with cash, according to Dealogic. But beginning in 2009 and so far this year, cash is being used in only 40% of the deals. Instead paper, in the form of company stock, has taken over as the major means of funding M&A�s.

The most recent example is Schlumberger�s $11 billion takeover of Smith International, wherein Smith International is being paid in stock.

Buffett�s Insights On Economy & Healthcare

Billionaire Warren Buffett sees the economy recovering at a very low rate (his Berkshire Hathaway firm owns 80 different businesses). He says healthcare costs are a major drain on U.S. businesses, and needs fundamental reform because it�s not practical to continue to devote 17% of the nation�s GDP to health care. (Much of the world pays half that, or 9% of their GDP on health care.)

Wine For Buses

Winery owners in Macedonia have proposed to the government the desire to enter into a barter deal with the Ukraine. They�d trade a large surplus of wine reserves (accumulated due to the global recession) for the country�s needed purchase of buses.

Need More Funding. . .Check With Your Vendor

Strong relationships are vital in landing financing. That�s why more and more small business owners have been successful with a group they already know well � their vendors.

According to semiannual surveys from the National Small Business Association in Washington, between 22% and 29% of business owners relied on vendor credit to meet their capital needs between August 2008 and December 2009.

U.S. Corporate CEO�s Express Confidence On Recovery

The Washington (DC) Business Council�s confidence gauge climbed to 64.7 in February, the highest level in four years. (Readings greater than 50 signal economic growth.) The survey also found that 57% of executives had seen an improvement in their industries in the last six months, while about 61% expected gains to continue during the next six months.

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

Entertain Clients Without Spending Big Bucks

You can often really �wow� business clients without spending an arm and a leg, if you just take a few minutes to do your homework up front.

Begin by getting to know your clients a little better. Find out what their interests are. What do they enjoy doing with their spare time? What types of foods do they enjoy? Don�t hesitate to directly ask them these types of questions in advance.

Then, research the client. Befriend them on Facebook. Google them. Find out what you can about them with just a few minutes of effort. The goal of this research is to create a list of things you can learn about your client. What do their Facebook status updates show that they value and deeply enjoy? What groups are they a member of? What about their Twitter feed?

Don�t worry if you don�t share the same interests as your client. What truly matters is that you respect your clients� interests and seek out something engaging, worthwhile, and memorable for each client during their time with you. For example, if you discover that your client is a wine connoisseur, take them to a local wine tasting or present them with a bottle of their favorite varietal. You can make a lasting impression at an inexpensive price.

Just like the basic rules of personal finance, you can spend in the areas that truly matter, and save in other areas. If you take the time to learn about your client, showing that you�re truly interested in them, your small expenditure will have valuable results. And if your spending incorporates a barter component, that value is gained at an even lower cost to you.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Grow Your Company With Brilliance Of A MENSA Marketer

In 2010 and beyond, the golden statuettes for marketing genius will be handed out to entrepreneurs of another sort � those who realize the smartest marketing move is to develop unbreakable relationships with their current customers.

Because once you�re up and running, selling more goods to fewer people is not only more efficient, but it�s also far more profitable!

So, staying in touch with your satisfied customers and making them devotees costs you relatively little.

The idea to keep in mind is that a happy customer can be likened to a perennial in your garden...with proper care and feeding you can usually count on it to bloom year after year. When a customer buys from you the first time, he or she is saying �I like you, you have my trust.� This is an invitation not just for a sale, but for a relationship.

Martha Rogers, PhD and co-author of The One to One Future: Building Relationships One Customer at a Time, is one of those experts who believes your goal should not be to increase your customer base. Rather, your goal should be to ensure that each customer who buys your product or service buys more of your product or service � and is happy always choosing your company over others. In a word, loyalty. In four words, a customer for life.

In the future, says Rogers, more businesses will focus on the �lifetime value� of each customer, rather than the short-term profits they can get from new customers. She says creating one-to-one relationships is key and will be helped by evolving interactive technologies of which small businesses can take advantage.

Today�s fax machines, cell phones, and e-mail technology are just the tip of the interactive iceberg that you and your customers can use to stay chummy. And interactive TV is just around the bend.


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Internet Ranks Third Most Popular News Platform

A new study by Pew Research Center�s Pew Internet & American Life Project reports that the Internet is now the third most popular news platform, behind local television news (1) and national television news (2).

A full 75% of the online-news consumers get the stories delivered via e-mail or social networking. And 52% of those people will share that news with others online. Pew also points out that 72% of Americans say they follow the news because they enjoy talking with others about what is happening in the world.

Money-Making Reports Available From BarterNews

Vacations � A Vital Key To Your Business Success!

Want to succeed in business? Then call your trade exchange right now to line-up a few relaxing, restful nights at a hotel, resort or bed & breakfast! That�s the suggestion and conclusion of a Roper Starch survey after interviewing 622 executives.

Nearly 70% of them said vacations were essential to optimum states in their personal lives. And 63% felt time off kept their job performance up and mental attitude positive at work.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


The Competitive Edge Newsletter Begins 29th Year Of Publication

This month begins the 29th consecutive year that the 4-page monthly CE newsletter has been published and provided for trade exchanges across the United States. Some exchanges have been subscribers for the entire 29 years, and others for a decade or so.

Beginning March 1, the cost of The Competitive Edge service will be $200 a month. Any exchange that arranges to subscribe prior to March will subscribe at the current lower price of $100 for this specialized service � where they�ll receive a printed copy (for their printer) as well as a PDF file for e-mailing to their client base and prospects.

(All current subscribers are �grandfathered in� and will continue to pay the same $100 per month as they�ve always paid.)

Interested exchanges should e-mail Bob Meyer ASAP if they are interested in this newsletter service at

To view a sample newsletter click here.

The Growth and Use of Secondary Capital (New Money) Creates Unprecedented Wealth In Today�s New Age Of Possibility

There are many forms of secondary capital�which can be defined as any financial instrument that measures and communicates value in a common language. Would you like to see and learn more about the many forms of secondary capital?

 We have 70 free, informative and inspiring, articles for you in our �Secondary Capital Section.�

Check it out...

Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

Give A Gift To A Friend Or Associate. If you know someone who might benefit from this newsletter, feel free to forward it to them! (See the �box� at the end of the newsletter for the forwarding service.)

We welcome your comments, questions, and observations.

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