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Bob Meyer

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February 9, 2010

Written by Bob Meyer, Editor of BarterNews

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From the desk of Bob Meyer...02/09/2010

Consumers Cut Back On Borrowing

Americans have reduced their borrowing for 11 months in a row. The Fed said it was the first time consumer borrowing � before adjusting for inflation � had fallen for that long a period, since it began keeping track in 1943.

Since its peak in July 2008, consumer credit has fallen by $125 billion as households put their balance sheets in order.

The New Economic Reality For American Workers

According to The Wall Street Journal, there�s a new economic condition in America. Today 20% to 23% of U.S. workers are operating as consultants, freelancers, free agents, contractors or micropreneurs. And current projections see that number continually rising in coming years.

Business Owners Relying On Credit-Card Financing

A new survey by the National Small Business Association reports that 59% of respondents said they had used credit-card financing for their businesses in the past twelve months, up from 49% who said they had done so in a December 2008 poll.

Asset-Based Lending Also Growing

Asset-based lending, once considered a last-resort finance option, has become a popular choice for companies that don�t have credit ratings, a track record, or patience to pursue more traditional sources. (Asset-based lenders focus on collateral, rather than credit-worthiness.)

The Commercial Finance Association, an industry trade group, said asset-based lending, excluding mortgages, swelled by 8.3% to almost $600 billion in 2008. The association is still gathering data on 2009, but preliminary surveys show double-digit percentage increases in lending.

British Pub Bartering With Patrons

Drinkers at a Lincolnshire pub can now barter for their pints. The owner of the pub sees it as a way for his independent operation to compete with special offers at the larger chain bars, since he can�t compete on prices.

Carrots, dead partridges, dishwashing, and offers to help clean and decorate the pub have been among the bartered items.

Current U.S. Listing Information

North Louisiana Trade Exchange
PO Box 15254
Monroe, LA 71207
Ph: (318) 327-7555
Fax: (318) 327-7555

All back issues of "From the Desk...� can be accessed by clicking here.

(Please feel free to forward our newsletter to your friends and colleagues. We have a �box� at the end of the newsletter for your convenience. See you next week. . .)

Famed NY Steakhouse Places Full-Page Ad Offering Bartered Meals

Smith & Wallensky ran a full-page ad in the February 3 issue of the New York Times offering to trade steaks (meals at their renowned establishment) for diners� stock certificates, at their restaurant on Third Avenue.

Diners can present original stock certificates from any NYSE or NASDAQ listed stock. Smith & Wallensky draws patrons such as billionaire investor Warren Buffett, as well as many Wall Street executives.

Is Your Trade Exchange Missing Out On Valuable New Business?

If your barter company�s listing on isn�t current, you are definitely missing out on new business. The web site receives heavy traffic � with over 150,000 page-views every month. Entrepreneurs and corporate executives check the thousands of articles, the weekly �Tuesday Report,� and the �Contacts Section� of our site. They use the latter to find barter companies with which to do business.

Is your barter company�s listing up-to-date?

To keep your listing current is very easy. See the links below to (A) update any changes to your company�s listing, such as new location, phone number, web site or other information, and (B) if your company has not been listed.

Here�s how to get on board:

To make changes to your listing click here.

For new listings click here.

Keeping Track Of Customers� Feed-Back

Two restaurant groups in New York are keeping pace with their customers� needs through diner response cards. Be Our Guest (which operates six restaurants in Manhattan) and Aquilon Restaurants (which runs five), gain instant feed-back through response cards that accompany each guest�s check.

These cards encourage comments and critiques of each restaurant, plus enable customers to keep abreast of special events. �We benefit a lot from it,� said Chris Paraskevaides, general manager for Be Our Guest. �In this business unhappy customers don�t complain, they just don�t come back. The response cards give us an opportunity to formally apologize by mail and retain a guest.�


25 Years Of BarterNews Issues Now In Digital Format

Welcome to the largest repository of barter contacts, strategies, and barter techniques in the world. All 64 issues of BarterNews now available in digital format at

         International visitors look for BARTER CONTACTS in our Global Barter Section. If YOUR exchange isn�t listed see the forms on the lower left of the page. (Click here.)

         Attention trade exchange owners...thousands of visitors every month visit our BARTER CONTACTS section on our web site where we have names & addresses of barter companies in the USA. If YOUR exchange isn�t listed, or the information is incorrect, you can correct the situation by using the forms to the lower left of the USA map. (Click here.) 

Click here

Rental Income On Your Second Home Is Tax-Free . . . Sometimes

The goal of owning a vacation home may be to have a place where you can escape the nuisances and worries of daily traffic, work and taxes. But vacation-home owners who are counting on tax deductions to help subsidize summer retreats should take some time each year to reacquaint themselves with the tax rules governing vacation homes.

If you rent out your home no more than 14 days a year, you get a simple break. Any rental income you collect is tax-free � you don�t even have to report the income. In addition to the tax exemption, you�ll be eligible to deduct mortgage interest and property taxes on your second home. But you won�t be eligible for any additional deductions, such as rental-related expenses like utilities, maintenance and depreciation.

Money-Making Reports Available From BarterNews

Three Reasons Why Your Trade Exchange Membership Is Valuable!

1) Lowers Your Customer Acquisition Cost.

Your cost for customer acquisition in the barter marketplace, when working through your trade exchange, is lower than in the cash marketplace. Unlike the cash world, where you have to hunt and pay for every lead or sale through the expenditure of time, effort and money, your barter business is �pushed� to you through the efforts of the exchange and your trade broker.

2) Greater Customer Retention.

Mail order catalog consultant Jack Schmid says that 50% of first-time buyers never come back for a second (catalog) purchase. Ouch! In the barter world the percentage of first-time buyers returning is much, much higher. Why? Simply because everyone operates in their own best interests.

And the trade exchange system rewards one for doing business in this manner, i.e. buying products and services at one�s �barter cost.� It�s always the best and most economical way to make a purchase. So a trade client is more of a �core customer� than a cash paying customer. They�ll continue frequenting your establishment, if all things are equal.

3) Ever Increasing Sales. 

The real measure of a healthy business lies in the strength, depth, and length of its relationships with its core customers. Satisfied barter customers will go out of their way to continually do business with you � buying more as well as placing larger orders.


How To Get More Sales In Hyper-Competitive
Restaurant Industry

Our street-smart restaurant marketing report shows proven ways to rapidly boost your restaurant�s sales & profits. More-->


Get New Money-Making Ideas And Valuable Contacts!

You can obtain useful, informative ideas and contacts in every available back-issue of BarterNews.

Every barter company in the world is listed on our web site, click through to our Global List of Barter Companies.

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