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11/20/2007

Zillow Expands Classifieds Through Newspaper Alliances

In their latest bid to counter shrinking print revenues, a group of eleven major U.S. newspaper companies (representing 282 newspapers) have formed an alliance with Zillow.com, extending their classified ads to the popular real estate site.

Under the agreement, local advertisers who run print and online �for sale� and open-house ads with the newspapers will also have the option to share listings on Zillow, which has 1.5 million registered users. Newspapers will also be able to incorporate Zillow features into their own sites, including the company�s �Zestimates,� or estimated valuations of homes nationwide.

Participating publishers so far include Hearst Newspapers, Journal Register Company, Lee Enterprises, and MediaNews Group. Newspapers owned by these companies include the San Francisco Chronicle, the Houston Chronicle, and the San Jose Mercury News. More newspaper publishers are expected to join the group before it launches in the first half of 2008.

Financial terms of the deal were not disclosed, but it�s expected to include an ad revenue-sharing arrangement between Zillow and its newspaper partners.


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