Nina and Tim Zagat, the co-founders and
publishers of Zagat Restaurant Surveys, advice to friends wanting to
open their own restaurant is simple and succinct: �Don�t do it!�
Here�s why �
�
There�s a 60% probability that you will fail within the first
three years.
�
Many skills beyond being a great host or good cook are
required.
�
The actual work is physically demanding.
�
You�ll need a knack for real estate � securing a good
location at a reasonable rent.
�
A good eye for interior design is required, since diners must
enjoy time in your space.
�
You�ll have to be adequately capitalized so you don�t run out
of money.
�
You�ll have to be a savvy buyer of perishable produce in
bulk.
�
Good leadership skills are a must as you hire, train and
manage others.
�
Playing a friendly host with a good memory (remembering
names) is a must.
�
You�ll want to be media-savvy and on top of public relations
and advertising.
�
Understanding social media for good reports on Twitter and
Facebook is important, too.
�
Ditto for understanding the new reservation and table
management systems.
�
You�d better train to be a plumber and electrician, you�ll
likely need both.
�
Serving hundreds of people a la carte is totally different
than cooking a meal for a few friends.
In short, the Zagats� comments reinforce the
fact that opening a restaurant is no hobby.
