Your USP Sets You Apart
From Your Competition
A company�s unique
selling proposition (or USP) is that distinct and appealing service
or option that sets them apart from their competitors � price,
quality, exclusivity, broad choice, etc. Now�s the time to
concentrate on your company�s uniqueness, that central theme upon
which you will build a distinct recognition in the marketplace.
Can you articulate it in
a single paragraph of 25 words or less? Can your staff and employees
define it? What about your prospects and customers? If you haven�t
given it much thought up to now, chances are good that your company
is not realizing its full potential. Zero in on your USP �
pinpoint what makes your organization unique, different and
distinct from the others.
One powerful way to
expand your USP is by incorporating barter into your operation. It�s
a benefit which sets you apart from your �me-too� competitors. As a
member of a trade exchange you�re not an ordinary business owner,
because less than 2% of the businesses in your area belong to a
trade exchange. (It�s generally estimated that 400,000 companies,
out of 21 million nationwide, are members of commercial trade
So it�s a big plus for
making you unique and bringing in new customers � incremental,
extra business that will enable you to increase your customer base.
It�s a USP worth embracing in these ever-changing competitive times.