�Entrepreneurial store
owners who choose to compete, by implementing innovative strategies,
really can succeed in going head-to-head with anybody.�
�Don Taylor, author of
Up Against the Wal-Marts
According to Taylor, the successful independent retailer sees the
chains and superstores as �steamships plowing through the ocean, and
themselves as the sleek racing boat zipping around and through them
� changing direction on a dime!� It�s a tremendous, necessary
advantage when going up against the superior cash and other
resources of the giants.
More than ever, independent retailers know and understand that it is
necessary to adapt to their customers. So the number one question
they�re asking is, �How can I better serve you?� One of the top
strategies the knowledgeable retailer uses for increasing business
is working with the local trade exchange. It�s where additional
sales are realized without upsetting the cash market, therefore, the
best of both worlds.