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01/04/2016

From the BarterNews archives: Issue 45, Summer 1998.

White Compares Barter Industry To Credit Card Industry

Steven White, President and CEO of International Barter Corp., assumed a one-year term as president of the National Association of Trade Exchanges (NATE) at the group�s national convention in San Diego�and was the keynote speaker as well. White�s message to the NATE attendees was an ambitious one: �I believe the barter industry parallels the credit card industry and has the same potential for worldwide acceptance.�

He observed that the growth of charge cards really began when major banks realized the benefits of joining together in a common effort to create and promote nationally accepted charge cards. White says the same situation now exists in the barter industry, and �as we realized early on in the charge card industry, the whole is greater than the sum of its parts.�

For barter to attain its full potential, White noted, �the industry needs to join together and forge alliances and develop systems, to promote acceptance and ease of use by the industry�s aggregate client base of some 400,000 companies.�

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