From the BarterNews archives: Issue
45, Summer 1998.
White Compares Barter Industry To Credit Card Industry
Steven White,
President and CEO of International Barter Corp., assumed a one-year
term as president of the National Association of Trade Exchanges (NATE)
at the group�s national convention in San Diego�and was the keynote
speaker as well. White�s message to the NATE attendees was an
ambitious one: �I believe the barter industry parallels the credit
card industry and has the same potential for worldwide acceptance.�
He observed
that the growth of charge cards really began when major banks
realized the benefits of joining together in a common effort to
create and promote nationally accepted charge cards. White says the
same situation now exists in the barter industry, and �as we
realized early on in the charge card industry, the whole is greater
than the sum of its parts.�
For barter to attain its full potential, White noted, �the industry
needs to join together and forge alliances and develop systems, to
promote acceptance and ease of use by the industry�s aggregate
client base of some 400,000 companies.�