BarterNews Logo

949-831-0607

E-mail: bmeyer@barternews.com
 

Bob Meyer
 

Beyond The Limits Of Cash or Credit

Platinum Sponsors:
 

IMS Barter Logo


Fast Start Programs

Mentor Capital
 

HOME

Sponsors Menu




 
Google
Web www.barternews.com

01/27/2009

When Your Company Offers To Barter You�re A �Two-Percenter!�

A company�s unique selling proposition (USP) is that distinct and appealing option that sets it apart from competitors, i.e. price, quality, exclusivity, broad choice, etc. Now�s the time to concentrate on your company�s uniqueness, that central theme upon which you will build a distinct recognition in the marketplace.

Can you articulate it in a single paragraph of 50 words or less? Can your staff and employees define it? What about your prospects and customers? If you haven�t given it much thought up to now, chances are good that your company is not realizing its full potential

Zero in on your USP � pinpoint what makes your organization unique, different, and distinct from the others.

One powerful way to expand your UPS is by incorporating barter into your operation. It�s a benefit which sets you apart from your �me-too� competitors. As a member of a trade exchange you�re not an ordinary business owner, because less than 2% of the businesses in your city belong to a trade exchange. (It�s generally estimated that 400,000 companies out of 21 million nationwide are members of commercial trade exchanges.)

It�s a big plus for making you unique and bringing in new customers � incremental �extra� business that will enable you to expand your customer base. It�s a USP worth embracing in these ever-growing competitive times.



Receive many articles via e-mail regarding the Barter World!

:
:

New every week!
The Tuesday Report - a weekly commentary on the barter world. If you wish to receive a summary of The Tuesday Report via e-mail every Tuesday, enter your name and e-mail address and click the Get More Info! Button