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Bob Meyer

Beyond The Limits Of Cash or Credit

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When Your Company Offers To Barter You�re A �Two-Percenter!�

A company�s unique selling proposition (USP) is that distinct and appealing option that sets it apart from competitors, i.e. price, quality, exclusivity, broad choice, etc. Now�s the time to concentrate on your company�s uniqueness, that central theme upon which you will build a distinct recognition in the marketplace.

Can you articulate it in a single paragraph of 50 words or less? Can your staff and employees define it? What about your prospects and customers? If you haven�t given it much thought up to now, chances are good that your company is not realizing its full potential

Zero in on your USP � pinpoint what makes your organization unique, different, and distinct from the others.

One powerful way to expand your UPS is by incorporating barter into your operation. It�s a benefit which sets you apart from your �me-too� competitors. As a member of a trade exchange you�re not an ordinary business owner, because less than 2% of the businesses in your city belong to a trade exchange. (It�s generally estimated that 400,000 companies out of 21 million nationwide are members of commercial trade exchanges.)

It�s a big plus for making you unique and bringing in new customers � incremental �extra� business that will enable you to expand your customer base. It�s a USP worth embracing in these ever-growing competitive times.

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