What Percentage Of Your Annual Sales Goes For Advertising?
If you�re the typical company, you are not budgeting enough money
for advertising. Many franchisers require that 3% to 6% of sales go
to advertising�more than most small businesses spend, according to
Padgett Business Services.
�They never spend enough,� claims Don Price, marketing expert at the
Denver Small Business Development Center. Even retailers often
budget less than 2%. (The world�s largest consumer goods
manufacturer, Procter & Gamble, spends approximately 25� of every
dollar earned on advertising.)
If you are a member of a trade exchange you can afford to do
considerably more in this all important department, because a
variety of advertising mediums is readily available.