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03/24/2009

What Percentage Of Your Annual Sales Goes For Advertising?

If you�re the typical company, you are not budgeting enough money for advertising. Many franchisers require that 3% to 6% of sales go to advertising�more than most small businesses spend, according to Padgett Business Services.

�They never spend enough,� claims Don Price, marketing expert at the Denver Small Business Development Center. Even retailers often budget less than 2%. (The world�s largest consumer goods manufacturer, Procter & Gamble, spends approximately 25� of every dollar earned on advertising.)

If you are a member of a trade exchange you can afford to do considerably more in this all important department, because a variety of advertising mediums is readily available.



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