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01/29/2013

What Is Your Domain Name Worth?

It took until the first week of January, but the Colorado Rockies have finally made a high-priced off-season acquisition that should leave their fans happy. And while the �bad� news is that the pickup is not an actual player that will help the team, the good news is that Major League Baseball (MLB) is picking up the $1.2 million tab for the domain name rockies.com from the Tourism Canadian Rockies portal. Thus, clicking through that link now takes you to the official site for the Rockies� baseball team, instead of to information for a vacation north of the border.

The sale was brokered by Venture Capital Group, which reported the sale was the largest for a sports domain transaction. Venture Capital disclosed last fall that the rockies.com domain name, would be put up for auction along with several other Canadian tourism web assets. The auction was expected to garner between $200,000 and $400,000 for the site, industry expert Domain News Wire reported in late September.

As noted, the $1.2 million acquisition is the largest for a sports domain. But in comparison to prices for all domains, rockies.com is tied with find.com and phone.com for 51st overall. The overall record was set by sex.com when it sold for $13 million in November 2010, breaking the previous record of $11 million that hotels.com had set in 2001.

Getting the rights to rockies.com was a coup for MLB, but it came at a big premium. The most the league had ever paid for domain rights was $200,000 for angels.com. There are now only four MLB teams that still don�t have the right to their nicknames + .com � the Giants, the Rangers, the Rays and Twins. And one assumes the league would like to have them all under its ownership.

Total domain domination, however, may be an impossibility, no matter how much money the league wants to throw around. Giants.com is owned by the National Football League, which means there�s probably no possibility that baseball will be able to pry that one away.


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