Wallach Gets Nod For IRTA
(Introduction by Krista
The International Reciprocal Trade Association’s Hall-Of-Fame is
the highest honor IRTA bestows. The honor recognizes individuals
whom the Hall Of Fame Inductees feel are regarded as an
“indisputable leader in the barter industry.”
What makes an indisputable leader? Someone who has been in the
barter industry for at least 10 continuous years, and has made
universally recognized and specific contributions to the barter
industry as a whole. Above all, inductees must be regarded in the
industry as highly professional and ethical.
I think many of you will agree that this description is just not
big enough to adequately describe the person who we induct tonight
to the IRTA Hall of Fame. David Wallach began his career in the
Barter Industry in 1976, when he became associated with barter
pioneer George Maddox of the United Trade Club.
In 1979 Dave founded his own exchange, the American Trade
Association. In that year he joined IRTA and attended the first
general meeting in San Jose, California. He has been a continuous
member of IRTA ever since.
By 1986 American Trade Association had grown to be one of the top
ten exchanges in the United States. David was an early innovator and
visionary. He was the first to introduce seller paid service fees,
maintain member reserve accounts, and integrate media ratio trading
into the retail barter environment.
In 1988, Dave received his first IRTA Distinguished Service Award
when he worked to defeat legislation that, if enacted, would have
had dire consequences not only in California but throughout the
Dave began a program of consolidation in 1995 when he purchased
five local trade exchanges and renamed his company ValueCard. By
2000, ValueCard was the largest independent trade exchange on the
West Coast with almost 4,000 clients, and the third largest exchange
in the nation. Dave sold ValueCard to Intagio, a dot-com company, in
Over the years, David has worked tirelessly to unite the
industry. He has chaired the Ethics, Media, Government Affairs, and
Awards committees. He was vice president of the IRTA North American
Board, and to this day serves on the IRTA Global Board.
Dave continues to have a vision for the worldwide trade industry.
He feels that the trade currency system could benefit the world
economy, especially in developing economy’s that are short on cash
and long on excess capacity. He believes that our commercial
currency could raise the world’s standard of living, and provide a
substantial increase in nutrition, education and healthcare. He has
attended conferences focused on developing alternative currencies,
and as result is studying viable synergies between commercial barter
and community currency systems.
In his local community David is well known for his charitable and
humanitarian work. The Leukemia Society of Northern California
recognized David naming him the 1992 Man of Year. He has also been a
fifteen-year active board member of an organization in San Francisco
that teaches homeless people how to feed themselves.
His three-decade long career continues to be a glowing example of
industry service, sharing of expertise, innovation, ethics,
leadership and vision. Not to mention that he is just a great guy.
For all of these reasons, and for many more that I am certain to
have missed, I am deeply honored to present IRTA’s 2006 Hall of Fame
inductee, David Wallach.