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From the archives of BarterNews...

Vanity Fair Uses Trade To Cement Advertising

Vanity Fair is fighting the growing competition of magazine advertisers by constantly searching for ways of luring advertisers to their corner. Here’s their latest barter twist...

One of their sister publications—a nationwide chain of weekly business tabloids—is going to publish a special magazine called Businesses to Watch which will feature top-line investment information on publicly traded companies.

The barter deal is this: each participating company, placing a minimum of two national ads in Vanity Fair, gets a bartered article about the company and its investment opportunities in the new magazine.