U.S. Advertising Spending Declines
Advertising spending in the U.S. slipped 0.3% in the first
quarter of 2007 to $34.9 billion, compared with the year earlier
quarter. Ad-tracking service TNS Media Intelligence notes that last
year�s first quarter was boosted by Winter Olympic Games-related
But even factoring out the temporary increase of that event, �the
core growth rates have slowed further from last year�s lack-luster
levels,� reported TNS CEO Steven Frederiks. Hardest hit were network
TV (down 7.2% to $6.1 billion) and national newspapers (down 5.3% to
$810 million). At the same time, internet display advertising jumped
16.7% to $2.7 billion.
TNS doesn�t track spending on some major categories of digital
advertising, including search and other unconventional marketing
areas, such as public relations and event marketing.