Whitney contends that the use of UC can increase an exchange’s
trading volumes. “UC provides an excellent alternative venue for
your exchange members to make purchases, especially those clients
with high trade balances who want to spend.
“Why not let your members have direct access to what UC has to
offer, and let them go shopping on UC? And UC can be a great
alternative venue for your members to sell their goods or services
to earn more trade. Why not let those members see UC for themselves?
“All you have to do is direct them to
have them click on the ‘UC Marketplace’ at the top of the Home Page.
This will instantly bring up all of the UC listings broken down by
category with a brief description of each listing. No log-in or
password is required and the viewer only sees each listing’s
‘snapshot’ description. They cannot access any other information —
they need to call you for that.
“Pass this approach on to your brokers and mention it in your
newsletters! It is a win-win for everybody, you're offering more
purchase opportunities to your members, and providing a new venue
for your members who want to earn more trade. Either way it only
will generate more commissionable transactions for your company,”
Whitney concluded, “and in turn create more UC activity! Go for it!”
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