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Unique Swap Promises To Drive More Advertisers To Newspaper

The daily Houston Chronicle has been working with local retailers, putting their new products on an auction web site for a one to two week period. The auction and various items were promoted in a printed insert of the newspaper.

The paper will receive the proceeds from the auction, which is free for retailers with biddable items. The winning bidders pick up their items at the retailer’s store.

Based on the value of the items sold, the retailer earns ad credits that can be used toward payment for print or online advertising in the paper.

CityXpress is the supplier of the auction and online section of the newspaper. The Vancouver-based company has signed with 65 newspapers to stage auctions during 2004.