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04/28/2011

Trump Cuts Another Barter Deal

Donald Trump has made hundreds-of-millions of dollars over the years through the creative use of barter (trading on the Trump name and its panache). His latest effort is with the Ocean Drive Media Group which published a dozen magazines for wealthy readers.

The new glitzy magazine titled Trump will be published quarterly and sold for $5.95 in airports, bookstores, and newsstands. The initial press run will be 100,000 copies.

Trump has an interest in the magazine, and will be provided with copies of the magazine for free distribution in the Trump properties. Trump�s bartering acumen was alluded to when he exclaimed, �I put up no money.�


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