Trump Cuts Another Barter Deal
Donald Trump
has made hundreds-of-millions of dollars over the years through the
creative use of barter (trading on the Trump name and its panache).
His latest effort is with the Ocean Drive Media Group which
published a dozen magazines for wealthy readers.
The new glitzy
magazine titled Trump will be published quarterly and sold
for $5.95 in airports, bookstores, and newsstands. The initial press
run will be 100,000 copies.
Trump has an
interest in the magazine, and will be provided with copies of the
magazine for free distribution in the Trump properties. Trump’s
bartering acumen was alluded to when he exclaimed, “I put up no
money.”
