Trade On Your Publicity Using
These Ten Steps
Regardless of whether your business is just
getting off the ground or you�ve been around a long time, when the
press gives you good publicity it�s time to swing into action.
Use that article in ten powerful ways to
enhance your visibleness, memorableness, and credibility.
Mail a copy of it along with a formal
announcement about a scheduled special event or the opening of
your business to clients, colleagues, friends, and relatives.
Use it as the basis for building a media
kit for getting future publicity, or for getting booked to give
speeches and stage seminars.
Send it along with sales letters to
Staple your business card to it and give it
away at networking meetings in place of a flier or brochure, as
a way of telling who you are and what you do.
Use a quote from it in a flier, brochure,
or promotional newsletter.
Include it in a portfolio of testimonials
Add it to handouts you distribute at
networking groups, special events, demonstrations, or
Have it blown up and mount it on an easel
for display at a trade show or exhibit booth to attract
Make reference to it in your biography, and
incorporate it into written proposals. For example, �Joe Smith
of XYZ Company has been featured in such publications as ...�
Display a large copy in your office, near
your front door, or where it will be visible to passers-by.
By following the above suggestions, the
publicity that you obtained will have an extended life. One that�s
beneficial for both you and your business.