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Bob Meyer

Beyond The Limits Of Cash or Credit

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Three Reasons Why Your Trade Exchange Membership Is Valuable!

1) Lowers Your Customer Acquisition Cost.

Your cost for customer acquisition in the barter marketplace, when working through your trade exchange, is lower than in the cash marketplace. Unlike the cash world, where you have to hunt and pay for every lead or sale through the expenditure of time, effort and money, your barter business is �pushed� to you through the efforts of the exchange and your trade broker.

2) Greater Customer Retention.

Mail order catalog consultant Jack Schmid says that 50% of first-time buyers never come back for a second (catalog) purchase. Ouch! In the barter world the percentage of first-time buyers returning is much, much higher. Why? Simply because everyone operates in their own best interests.

And the trade exchange system rewards one for doing business in this manner, i.e. buying products and services at one�s �barter cost.� It�s always the best and most economical way to make a purchase. So a trade client is more of a �core customer� than a cash paying customer. They�ll continue frequenting your establishment, if all things are equal.

3) Ever Increasing Sales. 

The real measure of a healthy business lies in the strength, depth, and length of its relationships with its core customers. Satisfied barter customers will go out of their way to continually do business with you � buying more as well as placing larger orders.

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