Three Reasons Why Your Trade Exchange Membership Is Valuable!
1) Lowers Your Customer Acquisition Cost.
Your cost for customer acquisition in the barter marketplace, when
working through your trade exchange, is lower than in the cash
marketplace. Unlike the cash world, where you have to hunt and pay
for every lead or sale through the expenditure of time, effort and
money, your barter business is “pushed” to you through the efforts
of the exchange and your trade broker.
2) Greater Customer Retention.
Mail order catalog consultant Jack Schmid says that 50% of
first-time buyers never come back for a second (catalog) purchase.
Ouch! In the barter world the percentage of first-time buyers
returning is much, much higher. Why? Simply because everyone
operates in their own best interests.
And the trade exchange system rewards one for doing business in this
manner, i.e. buying products and services at one’s “barter cost.”
It’s always the best and most economical way to make a purchase. So
a trade client is more of a “core customer” than a cash paying
customer. They’ll continue frequenting your establishment, if all
things are equal.
3) Ever Increasing Sales.
The real measure of a healthy business lies in the strength, depth,
and length of its relationships with its core customers. Satisfied
barter customers will go out of their way to continually do business
with you — buying more as well as placing larger orders.
