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03/13/2012

The Barter Company Welcomes Lynda Trotman As Media Director

The Barter Company, now in its sixteenth-year of business and based in Kennesaw (GA), has announced Lynda Trotman as the company�s new Media Director. Trotman will be responsible for facilitating all media buys and marketing/advertising for the company�s barter clients.

She joins The Barter Company team from Olympus Media LLC, located in Alpharetta (GA). Olympus Media, one of the fastest growing billboard companies in the country, was where Trotman served as National Account Manager working with national and international advertising agencies. It was also there that she worked closely with The Barter Company, utilizing barter to help develop the national department for Olympus Media.

Trotman comes to The Barter Company with almost 25 years of experience in advertising and marketing which includes, advertising sales in the OOH Industry, publishing (both national and lifestyle) as well as product and business development. She also brings her exceptional talents in market-need identification and market penetration. Trotman served as sales manager for Grandesign Advertising, a full service agency in Winter Park (FL). She was responsible there for new business development as well as developing strategic marketing, public relations, plus media and design campaigns for the agency�s clients.

�I am thrilled to be part of The Barter Company team. In my experience, this company is one of the top trade exchanges in the nation,� asserted Trotman. �My entire career has been spent in the advertising/marketing industry, and I look forward to utilizing all my expertise in working with the company�s barter clients to grow their businesses using marketing through barter.�

Ric Zampatti, The Barter Company CEO, states, �We are very proud and excited to welcome Lynda to our team. Her advertising and marketing background, plus the fact that she truly understands barter will be invaluable to our clients.�

For more info on The Barter Company, phone 770-591-4343 or click here.



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