BarterNews Logo

949-831-0607

E-mail: bmeyer@barternews.com
 

Bob Meyer
 

Beyond The Limits Of Cash or Credit

Platinum Sponsors:
 

IMS Barter Logo


Fast Start Programs

Mentor Capital
 

HOME

Sponsors Menu




 
 
Google
Web www.barternews.com

11/06/2012

Swap.com Acquired By Finland�s Netcycler

Finland�s online item swapping (barter) service provider Netcycler acquired Boston (MA)-based Swap.com, but didn�t really announce the deal at the time � although the company sent an e-mail to Swap.com users that left little to the imagination. Since then, the Helsinki-based company finally confirmed that it has indeed acquired Swap.com.

Netcycler was founded in 2008 and currently operates item-swapping services in Finland, Germany, the United Kingdom and now the USA. The European services today have more than 130,000 registered users.

According to CrunchBase, Swap.com (formerly known as Swaptree) had raised over $11 million and is said to have attracted nearly half a million U.S. users. That brings Netcycler�s total tally to over 600,000 registered members today.

With little fanfare, Netcycler recently launched a Swap.com �valet service,� which initially focused on kids� clothes, toys, sporting equipment and kids accessories. The service basically enabled parents to ship unused items to Swap.com, so the company can photograph, store and list them. To accommodate the new Swap.com �valet service,� Netcycler has set-up its first logistics center, close to Chicago (IL).

Netcycler co-founder and chairman Jussi Koskinen remarked, �Trading pre-owned items is a lot of work, and I can see why many people are not doing it. With the new service, we completely avoid the inherent problems of C2C (consumer-to-consumer) online auctions and marketplaces � like lack of trust towards trade partners, unreliability of delivery, and high shipping costs.�

Koskinen says the acquisition of Swap.com came at a good time. �We are just launching the Netcycler service in the U.S., and the well-known brand and half-a-million users of Swap.com will surely help us grow our presence there.�



Receive many articles via e-mail regarding the Barter World!

:
:

New every week!
The Tuesday Report - a weekly commentary on the barter world. If you wish to receive a summary of The Tuesday Report via e-mail every Tuesday, enter your name and e-mail address and click the Get More Info! Button