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09/13/2011

Superstar Quarterback Tom Brady Knows Bartering For Equity�s Value

Last year�s first unanimous most valuable player of the NFL (National Football League) is not only a great athlete earning millions for his football abilities, he�s also a superstar when it comes to off-the-field endorsements.

The 34-year-old two-time MVP, who is married to superstar-model Gisele Bundchen, has been very discerning when it comes to becoming an endorser of products. He views his relationships with such companies as partners, and he�s aligned with only two companies: Under Armour and UGG Australia, a division of Deckers Outdoor Corporation.

On �Monday Night Football�s� first game, in which Brady�s New England Patriots beat the Miami Dolphins, Brady appeared in a UGG TV commercial, showcasing the masculine, rugged footwear.

An honors graduate of the University of Michigan, Brady requires face time with company executives as part of any endorsement partnership. It�s where he asks astute questions, in addition to equity, believing that in the end, business isn�t that different from football.



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