Last year�s first unanimous most valuable player of the NFL
(National Football League) is not only a great athlete earning
millions for his football abilities, he�s also a superstar when it
comes to off-the-field endorsements.
The 34-year-old two-time MVP, who is married to superstar-model
Gisele Bundchen, has been very discerning when it comes to becoming
an endorser of products. He views his relationships with such
companies as partners, and he�s aligned with only two companies:
Under Armour and UGG Australia, a division of Deckers Outdoor
Corporation.
On �Monday Night Football�s� first game, in which Brady�s New
England Patriots beat the Miami Dolphins, Brady appeared in a UGG TV
commercial, showcasing the masculine, rugged footwear.
An honors graduate of the University of Michigan, Brady requires
face time with company executives as part of any endorsement
partnership. It�s where he asks astute questions, in addition to
equity, believing that in the end, business isn�t that different
from football.
