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Sandra Bullock Barters Way To Small Fortune

The Blind Side, a football movie starring Sandra Bullock, has been in theaters less than two weeks. The family-friendly film has grossed nearly $107 million at the box office�more than triple the $30 million needed for production costs. It was produced and marketed by Alcon Entertainment, a small 12-year-old production company owned by FedEx CEO Frederick W. Smith.

The entrepreneurial production company persuaded Ms. Bullock to accept a small upfront payment (far below her usual multimillion-dollar fee) in exchange for a substantial percentage of the company�s profits�in the neighborhood of 25%.

The company expects to pay box-office bonuses to many actors, as well as the movie�s director, all of whom claimed a percentage of the film�s profits in exchange for reduced payments upfront.

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