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04/11/2011

The Rise Of Collaborative Consumption � Embracing Barter Mentality

The new book What�s Mine Is Yours, by Rachel Botsman and Roo Rogers, says we are undergoing a transformative movement in Capitalism as we transition from a �shopping� to a �swapping� mentality.

In other words, the relentless accumulation of consumer goods is being replaced by a more sustainable model based around bartering. Instead of financial capital, it�s about reputation capital. It�s not how much you earn, it�s how trustworthy you are in your community.

The collaborative consumption movement is gaining momentum as people see and embrace the myriad possibilities.



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