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Richard Branson�s Virgin Mobile Barters With Customers

How do you overcome an intensely competitive marketplace and even gain a marketing advantage over your competition? One of the world�s most famous bootstrappers, Richard Branson, shows how it�s done with his new mobile phone company.

Virgin Mobile USA, a venture of Sprint Nextel and Branson�s Virgin Airways, is offering its customers a barter option wherein they can trade their time (by viewing and responding to ads on their phones) for free calls.

Branson believes the ad-subsidized call service will appeal to younger customers who are short on cash. The move seeks to expose customers to the idea of mobile phone advertising, and also provides advertisers a way to reach the youth.