Radio Content - Available On Barter - Expanding
Broadcasting Corporation, a radio broadcasting and syndication
company, announced that its radio syndication unit, Impact Radio
Networks, has entered into two new content deals. They are part of
an overall expansion of the company's syndication operations.
Included is an
expansion of the existing agreement with Dr. Criswell Freeman to add
five new daily radio features as well as syndication of Doug
Kramer's daily radio program Kramer's Funhouse. Doug Kramer
is a well-known Clear Channel radio personality, currently
syndicated in 14 markets.
Funhouse represents our first effort in daypart programming, and is
the first of several pending announcements in that arena,� said
Steven Ludwig, CEO. �As radio stations come under more and more
pressure to reduce programming costs, we see our unique strategy as
the solution to a critical, developing need at the local level of
radio station operations.�
He added, �The
technology underlying our daypart syndication offers a means for
radio stations to get syndicated personalities on a barter, cash, or
hybrid cost basis, adding completely localized elements in real
time�a real local radio program with the station�s own music, hot
clocks, and stationality. Thus allowing for better ratings, more
revenue, and less work at the radio station level.
Broadcasting Corporation's nine-year-old radio syndication company,
Impact Radio networks, distributes programming and services to over
1,100 radio station affiliates in the United States and Canada,
reaching over 40 million listeners nationwide each week.
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