PR
Agency Pursuing Specific Barter Relationships
CameronWeeks
Public Relations has announced that it is currently evaluating
technology companies for equity barters. Instead of being paid fully
in cash for its public relations services, CameronWeeks is willing
to take some of its fees in the form of equity. The agency is
interested in companies in the life sciences, which include biotech
and medical devices, health tech, software, IT, and green technology
industries.
In today�s
market, early-stage companies, whether bootstrapped or venture
funded, are challenged to bring their complex technologies to market
quickly and cost-effectively. Bartering for essential services
allows them to become more efficient with limited resources while
planning for long-term success. For those organizations seeking
funding, public relations services can also be utilized to develop
communications strategies for reaching potential investors.
�Public
relations should not be considered an afterthought for new companies
and technologies,� stressed Patti D. Hill, CEO/founder of
CameronWeeks Public Relations. �PR initiatives should be engaged
when a product reaches advanced alpha (stages), in order to build
strategic visibility without losing precious time. Companies that
don�t proactively tell their story will find themselves under radar,
and with many burgeoning technologies, first to market is critical.�
Continued Hill,
�Bartering for these essential services is an excellent way to
preserve capital and enable small or start-up companies to focus on
perfecting their technologies and growing their businesses.�
Bartering is
not only a complement to sophisticated marketplace economies but
also a means of survival in declining economies. According to the
U.S. Department of Commerce, bartering accounts for nearly 30% of
the world�s total business. In the United States alone, over 250,000
businesses actively use organized barter to supplement their
monetary transactions.
CameronWeeks
will utilize a strategic evaluation framework when selecting barter
companies that includes vetting the management team, market
opportunity, and the product/value proposition to its intended
audiences. The agency will also heavily consider the technology
differentiation or business model differentiation.