Powerful, Inexpensive Way To Increase Your Customer Base
The law of reciprocity governs all commerce. Use it in conjunction
with various members within your trade exchange, and exciting
possibilities will occur! For example, consider what you could
accomplish by working with other non-competing members by
cooperatively designing and printing introductory coupons for each
of your businesses. You can then begin providing each other�s
coupons to your respective clients.
The benefits are many. Exposure is significantly increased, as your
firm�s name and reputation will be seen by many new people.
Additional cash customers will be introduced to your business, as
All that�s required is some effort and common sense. Consider what
products and services your customers may appreciate or need. Then
approach that exchange member, proposing you work together as
Examples of pairs that might work will together are:
Restaurant and fun center
Paint store and carpet retailer
Clothing store and dry cleaners
Accountant and attorney
Florist and jewelry store
Veterinarian and pet store
With a little creativity, the examples can be limitless.