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Posner Advertising Employs Barter To Introduce One Of New York�s Finest Hotels

Posner Advertising is a luxury lifestyle marketing agency and is now introducing the new Setai Fifth Avenue hotel. (An A Capella Managed Hotel and member of The Leading Hotels of the World.)

One of the many strategies Posner Advertising�s employing, to maximize the hotel�s advertising budget, is leveraging its unsold occupancy through barter with the media. Thus attracting important �first experiences� to help create a buzz for the hotel.

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