Paul Suplizio, Secretary To European Assembly & Global Board
Director, Reports From Paris
Twenty-seven delegates from 14 countries participated in the Paris
Conference of the Assembly of Barter Companies of Europe and Asia
and IRTA Europe on May 1-2, 2010. The Conference, titled �Seizing
Growth Opportunities For Business Trade Networks in Eurasia,� was
held at the 4-star Hotel Napoleon in the heart of Paris. It was
hosted by Maximilien Urso, President of Efficio France, who
diligently assured every need was met. The next conference is
tentatively scheduled for April, 2011. There�s an offer to host the
meeting in Budapest; other proposals will be accepted at this time.
Those attending the Paris Conference were:
�
David Wallach, President of International Reciprocal Trade
Association, San Francisco, CA, USA
�
Dr. M. Sirri Simsek, President of Turk Barter, Istanbul, Turkey and
Chairman of the Assembly
�
Dr. Lee Oi Kum, President of BarterXchange, Singapore, and member of
IRTA Global Board of Directors
�
Taha Mehli Arvas, Turk Barter, Istanbul, Turkey
�
Maximilien Urso, President of Efficio France and member of IRTA
Global Board of Directors
�
David Selikowitz, President of Active International (Europe), Paris,
France
�
Alejandro (Alex) Canino, Vice President-Communications of Argent
Trading, Madrid, Spain
�
Muriel Blais-Ballayer, Director of Development of Argent Trading,
Paris, France
�
Walther Smets, President of RES, Brussels, Belgium and Paris, France
�
Bob Bagga, President of BizXchange, Dubai, UAE and Seattle, WA, USA
�
Alina Piddubna, Managing Director of Bartex, Kiev, Ukraine
�
Dorottya Szabo, President of GlobalXchange, Budapest, Hungary
�
Nuno Ladeiras, CEO of RedeBarter, Lisbon, Portugal
�
Guiseppe Littera, President of SARDEX, Sardinia, Italy
�
Maximos (Max) Giannopoulos, President of Euro Barter Club, Athens,
Greece
�
Mariano Bazterrica, President of Reciproco, Madrid, Spain
�
Sanjay Thakrar, Partner of Prestige Brands Holdings, London, UK
�
Atul Sharma, Partner of Prestige Brands Holdings, London, UK
�
Andrew Lee, CEO of BizTrade-Korea, Seoul, Korea
�
Claude Lemeberger, Paris, France
�
Angel Navarro, Paris, France
�
Arthur Bard, Paris, France
�
Gary Field, President of Nubarter, Savannah, GA, USA and member of
IRTA Global Board of Directors
�
Ron Whitney, Executive Director of International Reciprocal Trade
Association, Portsmouth, VA, USA
�
Linda Tillinger, Chief Financial Officer of Nubarter, Savannah, GA,
USA
�
Sally Selbman, Partner of Trade Consultants, San Francisco, CA, USA
�
Paul E. Suplizio, Member of IRTA Global Board of Directors and
General Secretary of the Assembly
The Assembly constitutes 32 companies � 27 from Europe and 5 from
Asia. Of those, all but 7 are IRTA members. Thus IRTA-Europe has
de facto (exercising power) existence as a self-governing body
within the world barter federation, and will soon have de jure
(by right) existence. Based on our information, there are still
about 40 commercial barter companies in Europe who are neither in
the Assembly nor IRTA.
Thus, much work remains to be done to unite the barter industry in
Europe so the industry can speak with a single, powerful voice to
the European Commission, national governments, and the public. Their
promises remain firm: every trade owner will have a seat on the
governing board, and a voice and vote in every decision. The
Assembly may be joined without cost or precondition.
Paul Suplizio introduced Assembly Chairman Dr. Sirri Simsek by
pointing to the success of Turk Barter as an example of what can be
accomplished by a single, determined person. In reply, Simsek
greeted the delegates warmly, urging the importance of establishing
common standards that every company should meet in order to forge a
common trading network, offer broader trade opportunities within
Europe, and raise everyone�s trade volume as well as the confidence
of business in the modern trade and barter system.
In his address �A Parallel Capital System,� IRTA President David
Wallach presented a philosophy and roadmap to help the conferees
realize the objective of the meeting, stressing that the raison
d�etre for commercial barter is the contribution business
exchanges make to jobs, production, and family well-being. With a
financial crisis raging in Europe, he encouraged the conference to
act now to expand their exchanges and launch new branches to help
struggling European businesses cope with tight credit, limited
sales, and excess capacity.
There was good spirit among the participants because the meeting
site encouraged informality and intermingling during breaks and
meals. All caught the excitement of the event and its significance;
all departed with renewed commitment and a confident outlook on the
future. Educational sessions were conducted as seminar/discussions
so attendees could contribute and ask questions at any time. This
format proved excellent for a group of 30, and the free flow of
commentary added much to the educational value.
According to Suplizio, there has never been a conference with more
outstanding presentations by speakers than this one. Gary Field,
president of Nubarter, in Savannah (GA), and a member of IRTA�s
Global Board of Directors held the rapt attention of delegates for
five solid hours of give-and-take on recruiting, training,
compensating, deploying, and managing a sales force for top
performance. Linda Tillinger, also of Nubarter, presented an
innovative scheme for trade exchange financial management, aimed not
only at accounting for every euro of revenue but on allocating every
euro of revenue to priority spending needs.
David Selikowitz, president of Active International (Europe), took
command for four hours of commentary and discussion on the special
techniques of corporate barter and how trade exchanges and corporate
barter companies can work together. Bob Bagga, president of
BizXchange-Dubai and -Seattle (WA), joined by Wallach and Simsek led
discussions concerning trade floor operations, overcoming
imbalances, monetary management to put average trade volume per
client on a growth trajectory, and reciprocal trading to keep the
trade credit balances of high-value clients moving.
Selikowitz and Wallach shared some of their techniques learned from
experience in trading for media and other tradable products in
common business demand, such as printing and transportation.
Selikowitz gave every delegate a glimpse of how an experienced
trader thinks by querying each conferee about their trade
availabilities and identifying those he would consider buying. Some
valuable business seems to have developed from this give and take.
IRTA Executive Director Ron Whitney, also CEO of IRTA�s Universal
Currency Clearinghouse (that books trades in euros as easily as in
dollars and is owned by IRTA members), enlightened delegates on the
intricacies of credit extension to exchange clients, and presented a
matrix of criteria for evaluating the size of credit-line for a
business. Each delegate received a fine collection of background
papers Ron had prepared on techniques of credit extension and credit
management.
Also issued to each delegate, as promised in an earlier message
announcing the conference, was a large collection of news clips and
other documents that reinforced the discussion topics of the
conference agenda.
Suplizio noted that the Business Meeting was a good example of
democratic self-governance, with the delegates taking charge,
speaking up, presenting motions, discussing and voting. Everyone
contributed in a lively session that produced important results. The
meeting bore out the soundness of guaranteeing every exchange owner
in Eurasia a seat on the Governing Board, with a voice and vote in
every decision and action of the body.
Suplizio asserted, �A trade owner�s engagement in the industry
association�s work is inspired not only by one�s own sense of
responsibility, but by the opportunity to participate in important
decisions as an equal with other trade owners, and the ability to
make a difference. This system guarantees that no faction can take
charge and make decisions for owners, or their industry, without
consulting them and their peers.�