Our Changing World Sees
major restaurant chains are using off-site call centers
to take drive-through orders with an eye towards
improving speed and accuracy.
McDonald�s and CKE Restaurants (owner of Hardee�s and
Carl�s Jr.) are testing the call center concept wherein
all drive-up window orders go to one call center, and
then are immediately transmitted to the proper
restaurant via the Internet.
restaurant in Fullerton (CA), Sitar Authentic Indian
Cuisine, is linking diners �face to face� with relatives
in India through videoconferencing. The
8,000-square-foot restaurant has a 10� by 6� projector
screen, plasma TVs and video cameras.
Videoconferencing is like �a public phone booth� in
India, says the restaurant owner who moved to the U.S.
from India five years ago. Through his innovative idea,
he�s tapping into a community of local immigrants who
want to keep in touch with relatives back home.