Our Changing World Sees
Restaurant Innovations
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Several
major restaurant chains are using off-site call centers
to take drive-through orders with an eye towards
improving speed and accuracy.
McDonald’s and CKE Restaurants (owner of Hardee’s and
Carl’s Jr.) are testing the call center concept wherein
all drive-up window orders go to one call center, and
then are immediately transmitted to the proper
restaurant via the Internet.
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An Indian
restaurant in Fullerton (CA), Sitar Authentic Indian
Cuisine, is linking diners “face to face” with relatives
in India through videoconferencing. The
8,000-square-foot restaurant has a 10’ by 6’ projector
screen, plasma TVs and video cameras.
Videoconferencing is like “a public phone booth” in
India, says the restaurant owner who moved to the U.S.
from India five years ago. Through his innovative idea,
he’s tapping into a community of local immigrants who
want to keep in touch with relatives back home.
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