Online Travel Giant Expedia, Launches Loyalty Program For Travel
announced that it will work with one of the biggest names in credit
cards to persuade customers to spend more money with them.
online travel giant is launching its first loyalty program but
instead of inventing its own points for people to collect, it will
give them �ThankYou� points, a currency that 10 million Citigroup
customers already accumulate.
is seen as an example of how online travel services are seeking to
increase customer loyalty, in a young industry where customers are
fickle and eager to try the latest new booking tool.
The link-up with Expedia marks the first time that a large outside
partner has offered Citigroup�s points as its own de facto loyalty