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Online Travel Giant Expedia, Launches Loyalty Program For Travel Bookings

Expedia has announced that it will work with one of the biggest names in credit cards to persuade customers to spend more money with them.

The huge online travel giant is launching its first loyalty program but instead of inventing its own points for people to collect, it will give them �ThankYou� points, a currency that 10 million Citigroup customers already accumulate.

Expedia�s move is seen as an example of how online travel services are seeking to increase customer loyalty, in a young industry where customers are fickle and eager to try the latest new booking tool.

The link-up with Expedia marks the first time that a large outside partner has offered Citigroup�s points as its own de facto loyalty program.

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