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New Ruralism Taking Place In Florida Real Estate

A Florida developer is betting that wealthy Americans are eager to escape suburban sprawl and spend weekends working the land. To that end, St. Joe Company has broken ground on the first of three planned projects in northwestern Florida. The lots run as large as 150 acres, but are hardly for cowpokes: amenities include fitness centers, watercraft rentals, and oyster roasts.

The first 134 lots were oversubscribed at its RiverCamps development on Crooked Creek, 130 miles west of Tallahassee. The latest group of lots went on sale with an average price of $342,900.

To maximize the getaway experience, St. Joe has a “camp master” to coordinate activities such as kayaking, nature study, and stargazing. Owners can also submit requests, such as stocking a refrigerator prior to arrival, to the concierge staff through a web site.