New Advertising Venue...Tables At Mall Food Courts
Clear Channel Communication�s outdoor unit, table-top advertising in
food courts is coming to malls around America. Already leading mall
operators like Simon Property Group and Westfield Group are
advertisements are set into tables under clear plastic screens, safe
from doodlers and spilled food. The space for the advertisement is
three quarters of an inch (3/4�) deep, allowing room to display
objects such a T-shirts or mobile phones.
an average of 32 minutes in the food court, according to Los
Angeles-based Creatable Media which came up with the concept, so
diners will have plenty of time to take in the messages. Creatable
has already lined up business from big companies like mobile-phone
service provider Cingular Wireless and TV networks WB and Lifetime.
foots the bill for replacing table tops, it also replaces colored
trays with clear ones. And the malls will get a portion of the
proceeds, but they must ditch tray liners.
cost on the table tops is generally about three times higher than on
paper liners in trays, which up to now have largely been the
bailiwick of local advertisers
The tables are now in 63 malls, and Creatable Media CEO Vince Pierse
has plans to deploy them in 200 malls by the end of 2007.