New Ad Insertion Technology Targeting Hotels Expands Market
has revealed a strategic alliance with Resort Media Group (RMG) of
California for digital ad insertion technology to the hospitality
industry. The initial agreement deploys systems in 25 hotels in
Texas, Arizona and California.
terms of the agreement, RMG will also market Superwire ad insertion
systems to the top 1500 hotels in major cities nationwide. This will
allow Superwire to provide 8 to 16 channels of digital ad insertion
on the most popular cable television networks (e.g., ESPN, CNN, TBS,
USA) to hotels such as Holiday Inn and Radisson.
distribute easy-to-use flat panel TV interfaces for hotel travelers�
cameras, iPods, video games and other digital devices without having
to reach rear panel input jacks. The firm also offers applications
such as ad-supported hotel guides, video on demand (VOD), and
special TV-specific interface capabilities to provide controlled
access to content from the internet.
installed, Superwire will be able to insert local, regional, and
national ads to the leisure traveler market. Richard Smith, Chairman
of Superwire, asserted, �This deployment will create new, valuable
advertising space in a market segment previously out of reach of our
President of RMG, added, �Today�s hotels need to be more competitive
by staying up with technology that enhances customer retention and
increased revenue. The combination of Superwire and RMG�s offerings
provide a way to increase revenue with minimal up-front investment.�