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NBC’s “Fear Factor” Barters With Mandalay In Deal Worth $400,000

The Mandalay Resort Group, which owns the Mandalay Bay, the Luxor pyramid casino, the Excaliber and others, is bartering with NBC.

NBC television gets to film the Mandalay’s gambling halls and other rooms, plus they receive 820 room-nights at the Mandalay, Luxor, and Monte Carlo resorts for the “Fear Factor” crew and contestants...as well as 2,100 free meals.

In exchange, the Mandalay gets a giant product placement built into the shows that can’t be zapped by viewers’ remotes or recording devices.

Mandalay Group president Glenn Schaeffer estimates the one hour “Fear Factor” exposure is worth millions. “It’s a great infomercial,” he exclaimed.