NBC
Embraces YouTube Site
For years the
huge media companies have wanted to build mass-market services to
offer video over the Internet. No one could find the formula until a
couple of young guys put their heads together, trying to figure out
a way to share their home videos online. They subsequently built a
huge following under the noses of the richer, well-known and
well-financed media companies.
It now appears
that the two founders of YouTube, 29-year-old Chad Hurley and
27-year-old Steve Chen, will become another classic Silicon Valley
garage-to-glory story, as NBC has announced that it will make
promotional video clips for some of its popular shows such as The
Office, Saturday Night Live and The Tonight Show with
Jay Leno, available on YouTube.
It’s a
significant step for NBC, which months earlier had demanded that
YouTube take down clips of its programming. NBC is also buying ads
on the site, which gets 20 million visitors a month, and will
promote YouTube with mentions on television. |
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