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04/20/2010

NATE Unveils Seminars For Its National Convention In New Orleans

The National Association of Trade Exchanges has announced this year�s upcoming convention will be held in New Orleans from June 3 to 6, offering early registration discounts (through April 26) for independent trade exchange owners. Registration fees include all seminars and sessions plus three night�s accommodations, three breakfasts, two lunches and two dinners. (To take advantage of early registration see end of article.)

NATE�s Board of Directors has worked diligently to put together a program that will appeal to barter company owners, brokers and sales staff. The Board is comprised of Gary Oshry, Rachel Taylor, Karen Welch, Mary Nova, Ric Zampatti, Maura Lane and Kim Ames.

The following highlighted seminars are scheduled for the purpose of helping barter companies grow, motivating both sales staff and brokers, as well as increasing bottomline revenue.

IRS & Legal Issues For Barter Exchange Owners

         IRS�s TIN Matching Program

         Compensating your employees with barter dollars

         Establishing Barter Health Plans for your employees

         Handling new start-up barter exchanges in your territory

Social-Networking Site Use & Management

         How to post your business

         Obtaining free PR

         How to post your barter offerings

         How & why you need to create different sites for your potential members and your existing members

How To Get & Broker Alternative Deals

         Utilizing last minute time-sensitive offers on barter (tickets, travel, & media)

         Allowing spouses and other family members to spend barter

         Using debit cards (pre-paid barter cards) for friends, family members & employees

         Specials and discount offers on barter

         Bartering personal vacation properties and timeshares

         Offering one-time deals (boats, cars, furniture, equipment, etc.)

Pros & Cons � How Today's Economy Impacts Barter Exchanges

         Why the 80/20 rule needs to be 60/40

         Members who try to charge part cash and part trade

         Dealing with members who have spent their entire credit limit

         When to extend credit limits, when to reduce credit limits, and when to remove credit limits

         Members who try to spend when �past due� on their cash fees

         Replenishing members who are out of business

         Members with negative barter balances that are not accepting trade business

How To Deal With A Bad Month

         New methods for collections & time management

         Job tasks that should take priority when you are short staffed

         Motivating brokers without threatening their jobs

         Shifting employee duties to get your best bang for your buck

         Maintaining, updating, and expanding broadcast e-mail and fax databases

         Monitoring employee Internet usage

         Reviewing and rewriting employee duties

Referrals � The Name of the Game

         Share your referral programs

         Growing your trade exchange with referrals

         How to get referrals from networking and leads groups

         Referrals from your members

         How �Thank you� calls can generate referrals

Using PR To Get Your Business Recognized

         How to get free PR and when to pay for PR

         Writing a press release

         Promoting your press release

         Incorporating your press release into your sales literature

Implementing The Sales Genie (A great NATE benefit!)

         How to use the Sales Genie

         Searching for new businesses

         Isolating specific types of businesses

         Finding businesses in specific territories

For more information and to take advantage of early registration discounts click here.



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