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The first time a man looks at an ad, he
doesn�t see it.
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The second time, he doesn�t notice it.
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The third time, he is conscious of its
existence.
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The fourth time, he faintly remembers
having seen it.
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The fifth time, he reads the ad.
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The sixth time, he turns up his nose at it.
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The seventh time, he reads it through and
says, �Oh brother!�
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The eighth time, he says, �Here�s that
confounded thing again!�
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The ninth time, he wonders if it amounts to
anything.
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The tenth time, he will ask his neighbor if
he has tried it.
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The eleventh time, he wonders how the
advertiser makes it pay.
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The twelfth time, he thinks it must be a
good thing.
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The thirteenth time, he thinks it might be
worth something.
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The fourteenth time, he remembers that he
wanted such a thing for a long time.
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The fifteenth time, he is tantalized
because he cannot afford to buy it.
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The sixteenth time, he thinks he will buy
it someday.
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The seventeenth time, he makes a memorandum
of it.
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The eighteenth time, he swears at his
poverty.
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The nineteenth time, he counts his money
carefully.
- The twentieth time he sees
the ad, he buys the article or instructs his wife to do so.