Companies Continue �Currency� Pursuit
Home Depot, with 2,082 retail locations, has launched its
first rewards credit-card (issued through MasterCard) which will
enable both consumers and business owners to earn points for
everyday purchases...two points for every dollar spent at The Home
Depot and Expo Design Center, and one point for every dollar spent
on purchases outside their system.
Consumers� points can be redeemed starting at 1,000 points for
items such as LG appliances, Hampton Bay selections, and a variety
of Ryobi and Ridgid power tools.
Subway Restaurants has rolled out a new rewards component
to its cash card (debit) program which lets loyal customers rack up
points to redeem for free Subway menu items. One point is earned for
every dollar spent on in-store purchases.
Ten points will earn a free cookie, 15 points a bag of chips, 20
points a 21-ounce drink, 30 points a deli sandwich, and 75 points a
foot-long sub. The Subway Cash Card is a branded, reloadable card
launched in June that lets consumers make purchases quickly.
Vendorization blends is the next logical step for these companies,
as they develop and build their unique currencies.