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Bob Meyer
 

Beyond The Limits Of Cash or Credit

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Major Companies Continue �Currency� Pursuit

Home Depot, with 2,082 retail locations, has launched its first rewards credit-card (issued through MasterCard) which will enable both consumers and business owners to earn points for everyday purchases...two points for every dollar spent at The Home Depot and Expo Design Center, and one point for every dollar spent on purchases outside their system.

Consumers� points can be redeemed starting at 1,000 points for items such as LG appliances, Hampton Bay selections, and a variety of Ryobi and Ridgid power tools. 

Subway Restaurants has rolled out a new rewards component to its cash card (debit) program which lets loyal customers rack up points to redeem for free Subway menu items. One point is earned for every dollar spent on in-store purchases.

Ten points will earn a free cookie, 15 points a bag of chips, 20 points a 21-ounce drink, 30 points a deli sandwich, and 75 points a foot-long sub. The Subway Cash Card is a branded, reloadable card launched in June that lets consumers make purchases quickly.

Editor�s note: Vendorization blends is the next logical step for these companies, as they develop and build their unique currencies.