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01/29/2008

ITEX Moves To Expand Franchise Network, Membership Base

ITEX Corporation (OTCBB:ITEX) has announced the retainer of two top Chicago marketing firms � The Goodness Company and Sigale Public Relations � to provide professional assistance to its franchisees in the rapidly expanding Chicago region by promoting member registrations.

The Goodness Company will begin by creating instrumental PR tools such as a Tool Kit and Press Kit. It will also direct a monthly franchisee conference call, in addition to developing tips on how to help franchisees secure optimal publicity for their businesses.

Sigale Public Relations will focus its efforts on attracting new franchisees throughout the United States, adding to the existing 95 ITEX locations, and helping 24,000 local businesses.

�Retaining the professional services of two top Chicago Marketing firms, Sigale Public Relations and The Goodness Company provides a tremendous boost to our franchisees to assist them in gaining a higher level of press coverage in order to build more local awareness and future business relationships. We look forward to opportunities to gain exposure and explain why our trading community provides added value for small businesses,� said ITEX Chairman/CEO Steven White.

�Both Chicago marketing firms are accepting ITEX dollars for the term of their engagement. And each understands the benefits of attracting a new customer in ITEX, thus participating in the camaraderie of a small business trading community and utilizing the ITEX dollars earned for a large variety of goods and services from savvy entrepreneurs like themselves.�


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