Notes Issue No. 57 - Fall 2001
Relentless March Forward Continues In Denver
of the worldwide, ever-evolving commercial barter industry will be gathering
in the mile-high city of Denver, Colorado, this September 20 to 23 for
the International Reciprocal
keynote speaker this year will be Vilis Ozols, an expert in business
leadership and an award winning motivational speaker, who has spoken
over the world.
MBA holder and former member of the Canadian national volleyball
will share invaluable coaching skills on motivating and leading
in his presentation, "The Manager As Coach."
Layo, renowned trainer for the barter industry, will lead two general
sessions, "Recruiting And Retaining Your Team" and "Leading
And Managing Your Team Effectively."
customer service guru, John Tschohl, will present two of his hottest
topics, "Retain Your Customers Through Great Customer Service"
ervice: E-Communications With Clients Via E-mail And Broadcast E-mail."
Experts Share Knowledge And Experience At General Session
always, knowledge from the street will be shared by the industry
experts...and some exciting ones are scheduled, which include seminars
on "Media," "Upgrading Your Sales And Brokering Approach
To Take Advantage Of The Recession," "Corporate Barter
Trading Between Countries," "Trading
Between Corporate Barter Companies And Retail Trade Exchanges,"
and "Marketing And Creating Awareness For Your Company."
Association's "Odyssey Barter Congress."
venue for IRTA's 22nd annual convention is the Westin Westminster, a first-class
hotel located just 15 minutes from downtown Denver.
commercial barter industry's ultimate value could well lie with industry
standardization, which would create enormous new trading possibilities
through a vast worldwide barter network.
rarified air, coupled with the spectacular Colorado Rocky Mountains as
a backdrop, should prove to be an exhilarating location for the industry's
forward thinkers-from some twenty nations-who will be making the odyssey
Plans Regional Meeting
In Buckeye State
barter industry's National Association of Trade Exchanges has scheduled
a regional convention in Akron, Ohio, October 4 to 6.
progress continues unabated from year to year, as these entrepreneurially-driven
trade exchange and corporate barter company owners, from whatever corner
of the world they venture forth, unite with one another each fall to re-connect
and become re-charged.
will be the third year since the industry gained extraordinary attention
by attracting outside funding from some renowned venture capitalists.
money alone wasn't the answer for catapulting the industry to the next
level, although many thought (or hoped) it would be.
and for two decades now since IRTA's inception, it's been obvious that
the real dynamics and creation of wealth by the commercial barter industry
will revolve around the companies within the industry cooperating with
one another-sharing information, availabilities, and networking together.
because ever increasing trading power comes from an abundance of clients'
goods and services. Plus, each additional client increases the network's
value; subsequently the value of every barter company that is plugged
into the vast worldwide network.
that's why there's interest from within the industry to once again hear
more from Bernard Leitaer, an international money expert and the architect
for the highly efficient Central Bank of Belgium.
was at last year's convention that Leitaer spoke about the structural
problems with the world's conventional currencies which, he believes,
will grow into a crisis.
says the growing monetary instability along with today's enormous speculation
in foreign exchange will open the door for the barter industry's alternative
currency to flourish.
an international barter currency could be attained (if some changes are
made by us within the industry) that he suggests will even rival, in a
couple of decades, today's banking industry!
year ago Leitaer expressed the belief that our commercial barter industry
had unlimited potential. But, he emphasized, it must seize the moment
and act upon the opportunity now present for industry standardization--by
developing a universal clearinghouse for barter transactions over the
the industry ready to move forward and accept such radical and cooperative
thinking? Could "industry standardization" be the answer? Is
it possible we could take the first step which would ensure global expansion
of the industry's reach and influence? Regardless, IRTA's Denver convention
will give us a glimpse of the future.