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IRTA Modern Trade & Barter Video Now on UTube

The eight-and-a-half minute video presentation �How to profit from using your excess business capacity� was previewed and enthusiastically received by attendees at the September 2008 IRTA Barter Congress in Orlando, Florida. It is now available on UTube at

The video features interviews with actual business owners who explain how their businesses are profiting through the use of modern trade and barter along with full details on all phases of the process.

�Considering the worldwide economic crisis, timing could not be better for the general release of this video which, maps out a plan of action that will help businesses survive this downturn,� stated IRTA President David Wallach.

�Over the years many individual modern trade and barter companies have produced their own very fine video productions,� affirmed IRTA Executive Director Ron Whitney. �This offering represents a shared effort that will permit the industry, for the first time, to present a clear unified message.�

In 2008 as part of Operation Outreach the IRTA Global Board of Directors approved and funded the production of a video presentation in an effort to better educate the Business and Financial communities about the numerous benefits the industry has to offer.

The Operation Outreach program includes weekly press releases, an IRTA produced educational video presentation, and curriculum developed to be presented in business schools, colleges and universities.

The video production will be presented by IRTA member exchanges to local business groups, i.e., Rotary Clubs, Chambers of Commerce, and others. It may also be used by exchanges as a direct sales piece during one-on-one sale presentations. Worldwide, the production will be presented by industry leaders to larger business groups and conventions.

The International Reciprocal Trade Association, IRTA, is a non-profit organization committed to promoting just and equitable standards of practice and operation within the modern trade and barter industry.

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