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IRTA�s Corporate Barter Council Revisited

This fall at the International Reciprocal Trade Association�s 29th Annual Convention, to be held at the Westgate River Ranch Resort outside Orlando (September 22-24), the organization looks to re-establish the Corporate Barter Council.

In the early �90s it was a very viable entity for IRTA when excitement about the use of corporate barter was at its zenith. In 1991 at the New York Hilton, some 110 representatives from corporate barter companies met for an electric-like meeting to discuss the future of the industry.

Alan Elkin of Active International and Allen Hackel of The Hackel Organization will be in attendance, seeking to generate the first step effort to reinvigorate the Corporate Barter Council. The focus will be on expanding the membership to include the media sector�where many more companies exist than corporate barter companies

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