establishing an ongoing barter purchasing arrangement, it is
necessary to be cognizant of your supplier’s needs. For example, if
you require $12,000 worth of a company’s services on trade, you must
guarantee them this amount of business each and every year — without
fail — because they expect it and rely on it.
To cement the
relationship further, members of your staff should interact with
theirs to assure smooth interaction; thus ensuring more
profitability for your barter supplier.
With the above
in place, the final consideration to be discussed with your supplier
is the implementation of a cooperative effort regarding their
spending appetite within the trade exchange. You and your supplier
must both realize that the viability of your ongoing relationship
revolves around their ability to spend the $12,000 you provide, as
well as other business derived through the exchange.
behooves you (and the exchange’s management) to assist your supplier
in establishing their own long-term relationships with various
exchange members. Because when such relationships are in place,
there is less likelihood of running amok down the road.
is taking place in exchanges across the country, as astute business
owners realize that strategic barter relationships transpose into
greater profits for their companies. Furthermore, such alliances
create a much stronger trade exchange, as these interconnected
agreements constitute an infrastructure of enormous strength within
the business community.