Interactive Radio Has Arrived!
Consumers Can Now Link To Anything They Can Hear
revealed the Los Angeles and San Diego launch of the easiest way to
interact with radio stations � by simply dialing #SKY (#759). It is
the first service in the world that allows mobile consumers to
identify on-air content and advertisers from radio stations.
There is no fee
to use the service. It is an ad-supported service that enables
consumers to link with radio advertisements, communicate directly
with radio stations, identify songs and broadcast content, share
with their friends, and automatically post to Facebook. The
universal number, #SKY, works with FM radio stations in the major
metro areas of California.
dialing one number, consumers can link to anything they hear, call
in to radio stations, enter contests, receive information and
coupons for advertisers, and more. It also works on television
broadcasts, linking consumers to programs and purchase opportunities
for MTV and American Idol. Consumers are able to link directly to
advertisers� commercials and receive information on the product
right on their phone or web portal.
does not require users to download an application to their handset
or launch an application to manage content. Additionally, it is
carrier agnostic, allowing anyone to use the service no matter which
mobile phone carrier they use.
#SKY service, consumers dial #759, hold the mobile phone up to the
speaker of the radio or television for about 15 seconds, and within
one minute the consumer receives information on whatever they were
listening to. Consumers can then act on the information by
downloading a coupon, calling the advertiser, mailing the DJ,
entering a contest, and more.