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Ingenuity Introduces More Media Options

On the way...TV at the gas pump! It�s presently being tested in Dallas, with TV monitors above gas pumps airing short clips of news, weather and traffic, and, of course, advertising.

This fall the company, GasStation TV, plans to expand the program to a total of 100 gas stations in Dallas, Houston, and Atlanta. All are owned by Murphy Oil USA, which operates filling stations at Wal-Mart stores.

The four-minute segments of programming (about the length of time it takes to fill up with gas) will include news from local TV anchors, traffic updates, and consumer-oriented clips from ABC�s Good Morning America. All programming will be distributed to the screens electronically through secure feeds over the Internet.