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Bob Meyer

Beyond The Limits Of Cash or Credit

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When In Doubt Call Your Broker
Like This Happy Entrepreneur Does

Recently we talked with a client of a trade exchange, who, admittedly, is a staunch proponent of barter credit as a way to reduce his bank borrowing.

He explained that at one time he was a veteran of the banking scene, and had lines of credit as high as $250,000 in the past. No longer, now that he's discovered barter.

Asked to compare the borrowing from a bank to that of his trade exchange, he smiled and replied, "How can I compare the two experiences?

"With the barter company, all I had to do was give them a current financial report on my company, as well as sign a commitment that we would provide $75,000 worth of our services to members of the barter network.

"To get that same $75,000 from a banker, I'd be on the phone about 40 times and would have to complete numerous forms. They would require every single piece of personal information about my family, right down to my children's birth certificates."

This statement exemplifies why the barter option is gaining significance in the world of financing. The client summed it up best: "Why would anyone want to go through the aggravation of dealing with a bank when the same thing can be accomplished more easily and quickly through their trade exchange?"