Google�s First Year With DMarc Educational
As we reported
a year ago, Google purchased dMarc for $102 million with the
possibility of a payout totaling up to $1.13 billion...if certain
revenue targets were met.
of dMarc, Chad and Ryan Steelberg, have now left the company over
reports of growing tension between the company they founded and
Google�s approaches to radio ad sales. One approach was
unsold inventory from their 700 affiliated radio stations in
exchange for new equipment for. (Radio stations could also
depreciate equipment for additional tax savings.)
struggled to ramp up the quantity and quality (mostly �remaindered�
low-value unsold air time) of inventory available through dMarc.
It�s rumored that Google is in talks with CBS Radio to acquire over
$1 billion in premium ad inventory.
Despite the tension filled year with dMarc, Google remains intent on
penetrating the traditional media ad business. Most significant is
the fact that dMarc�s digital ad placement system can also be used