50,000 Internet TV Channels Just Around The Corner!
Inventory Available For Bartering
If 500 TV
channels now astound you, the future will simply overwhelm you! And
the opportunities will truly be endless...as a huge variety of
small-audience programming, from personalized business news to very
low-budget independent films, will soon be broadcast over the
Internet. All viewable on demand via TVs, PCs, iPods, and cell
medium, called Internet protocol television (IPTV), is expected to
soon become a major competitor to broadcast and cable TV, since an
estimated 49 million Americans presently have the gear and broadband
connections needed to receive IPTV. (The Online Publishers
Association says 5% of U.S. Internet users already watch videos
is successfully using IPTV, offering live web broadcasts of all its
games for $69.95 a season. The package includes a �mosaic� feature
enabling viewers to watch six games of their choice simultaneously.
The U.S. House
of Representatives passed a measure June 8, allowing telecom giants
(like AT&T) to offer television service over their Internet networks
in all local markets. The U.S. Senate is considering a similar bill.
that companies, government agencies, and individuals all could buy
channels or IPTV broadcast time to air their messages. A programming
entrepreneur could set up and air an IPTV channel for $25,000,
versus today where a single hour of conventional commercial-reality
television costs $1 million or more.
Microsoft and Intel are working on software to ease the Web-to-TV
For a look at
the future check out one model for the new technology, a travel and
fashion show that American expatriates produce in Buenos Aires,
Argentina. It�s available free online in high definition from their
three half-hour episodes, produced on gear available at home
electronics stores, have been downloaded more than 25,000 times. The
creators of the show believe they can make money by running ads at
the beginning and again in the middle of the free show.
too early to foresee how many viewers would pay for unconventional,
user-generated channels. A hint of the future, however, could be the
viewership of the five top user-generated videos on
www.YouTube.com, which have
been seen 55 million times!
Editor�s note: If diversifying and personalizing media
choices is the next big thing for consumers, there�s going to be a
lot of media available for bartering. It�s simply a matter of
running ads and charging advertisers in proportion to the show�s