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Disney Creates Own Currency... Disney Dream Reward Dollars

The Walt Disney Co. is following in the footsteps of what American Airlines instituted back in 1981, creating a currency of its own which can be used as a valuable marketing tool.

Disney, in conjunction with Visa and Bank One, has introduced its first credit card that allows users to earn 1% on all purchases. Earned points are redeemed for Disney Dream Reward Dollars and then can be traded for park tickets, food, cruises, hotels and most Disney merchandise.

The reward dollars, capped at $750 annually, can accrue for five years. And once redeemed must be spent within 12 months.